Lays Got a Makeover! But Why? A Deep Dive into the Strategy Behind the Fresh Rebranding
Have you looked at a pack of Lays recently and felt something… different? The colors seem bolder.The logo feels cleaner.The packaging speaks fun, freshness, and modern simplicity. Lays didn’t just refresh a design — it evolved its entire brand identity. As branding specialists here at Cholanadu (Chennai), we understand that…
